Children’s Orchard Rowley is a Family Business for Families

Check out this great article from newburyport.macaronikid.com featuring Children’s Orchard Rowley.

Children’s Orchard Rowley: Family-Owned by Three Generations of Women

By Emily Cowan

Thirty years ago, an Ipswich grandmother named Maureen started a local business she hoped would help her children and grandchildren – and it’s still going strong. We caught up with her daughter Steph Johnson and granddaughter Jamie, now owners and operators of Children’s Orchard Rowley, to find out more about the family business and how things have changed since Maureen opened that first store.

Newburyport Macaroni Kid: How did your family get into the kids’ consignment business?

Steph: My mother got into the business almost 30 years ago after meeting the owners of the Newburyport store, before it was a franchise. She had just had her third grandchild (Jamie), and loved the idea of recycling for future generations. She opened her first store in Ipswich, and we were there for ten years before moving to Rowley.

MK: What’s it like working with your mother/daughter?

Steph: I loved working with my mom. We worked well together for 20 years before she retired. Now I have my daughter working for me I think we work well together. It is great having flexibility.

Jamie: I started working here as a teen after school and weekends. I took a few years off after graduating college, but I hated my job! So I came back to help my mother with the online outreach and advertising.

Working with/for my mother is great. I’m always learning new things from her, and I feel like she is learning from me as well. There is also the convenience factor of working for her. If I’m sick or need the day off, she works for me and vice versa.

Also, we each enjoy different seasons. She loves the winter and I love the summer, so if she wants to ski on my day off I work, and if I want to go to the beach on her day off she works for me. Working together has helped my brothers out too because if they need someone to babysit one of us is always available.

MK: Thirty years is a long time! Has buying and selling kids’ clothing and equipment given you any insight into parenting trends over time?

Jamie: I’ve been working part-time in the store for about 15 years, and I have noticed a lot of changes. The internet has made parents much more product-savvy. When grandparents come in they don’t go for name brands, they just know the item they want. This generation of parents knows what brands they want specifically, so we carry more of those.

Other changes are driven by changing guidelines and pediatrician recommendations. For example, we no longer sell bedding because it’s not recommended in the cribs. Instead, we sell more sleep sacks to keep the kids warm. Product recalls also play a huge role in what we are allowed to buy and sell.

MK: What do you most enjoy about working at the store?

Steph: I love the flexibility of working for myself and working with family. At the end of the day I have real peace of mind.

Jamie: I love helping new parents or grandparents. When they come in all stressed out about what to buy, I enjoy pointing out what items sell best. When they are trying to decide between strollers or baby equipment they think their child will like, I give them my honest opinion. Sometimes I sell them the cheaper of two items because I know that product will work for them – it isn’t always about the money.

When someone comes in and says “it’s my first time here, my friend just told me about you,” I feel like we are being successful. We are a small, locally owned business and we rely on high-quality inventory, excellent customer service, and word of mouth to stay afloat.

Click here to see more from newburyport.macaronikid.com.

Children’s Orchard: A Resale Franchise for the Next Generation

Kids are always growing—and so is our Children’s Orchard franchise! Watch this brief video featuring COO Chad Olson to find out more about the high demand for gently used children’s clothing, toys and equipment, and how the Children’s Orchard franchise is suited for the next generation of both consumers and franchisees.

5 Reasons Why NTY Franchises are Sustainable Businesses

Selecting a franchise is a big decision. That’s why it’s important to choose one that will stand the tests of time and the economy. Here are five reasons why NTY franchises are sustainable businesses:

1. Resale

All five NTY franchises are resale businesses. By its very nature, resale is sustainable. Take the company’s flagship brand Clothes Mentor, for example, which started franchising in 2007 when the U.S. economy was on the verge of a recession. Within the following few years, when other retail stores were struggling, Clothes Mentor stores were thriving. The downturn created an even bigger demand for the resale niche that has continued to grow as the economy improves.

2. Green Concept

Franchisees that partner with NTY and customers that shop our stores value the reuse of quality goods. NTY stores buy products from customers for cash on-the-spot, which puts money back into the pockets of people within the community. This, in turn, helps the planet by extending the life of great clothing, shoes, furniture, toys, electronics and more and keeps those items out of landfills.

3. Customers Love NTY Products and Services

Just like they love making money by selling items to NTY Franchise stores, customers love saving money by shopping with us, too. Our point-of-sale software features a sophisticated buy matrix, which helps NTY Franchise stores price their high-quality merchandise at approximately 70% less than the original retail price. That great value and seeing new items on the floor every day keeps shoppers coming back.

4. Profitability at Store Level

Our proprietary point-of-sale system also helps stores stay on course for achieving high gross margins of approximately 60%, which translates to a faster return on investment, greater profits and the opportunity for rapid growth to multi-store businesses. The following is a snapshot of the return-on-investment numbers for franchisees with our Children’s Orchard brand.

Return on investment numbers for Children’s Orchard:

children's orchard top store sales 2015Children's orchard average store sales 2015

5. Accessible Corporate Team and Franchisee Network

With 200 stores open across all brands, NTY has developed a strong franchise support system that starts with a highly experienced management team. In addition, we have a large and diverse network of franchisees that are easily accessible for validation during the franchising process as well as ongoing support in the form of idea sharing, franchise advisory councils (FACs), potential advertising cooperatives, comradery and more.

Click on the brand logos at the top of this page to find out more about NTY’s five franchises.

 

*$648,342 is the average net sales of the 5 stores included in the top 25% of all 21 Children’s Orchard® stores in operation for entire calendar year ended December 31, 2015. Of the 5 stores included in the average net sales for the top 25% of all stores, 2 stores (40%) met or exceeded the average net sales. There is no assurance, however, that you will do as well. See Item 19 of the Children’s Orchard® Franchise Disclosure Document dated April 26, 2016, for more information.

Children’s Orchard Manhattan Beach is All About Family

Check out this article from tbrnews.com about the family behind Children’s Orchard Manhattan Beach:

A garden of gifts at Children’s Orchard in Manhattan Beach

By Genie Davis

Children’s Orchard offers a wide variety of gifts and practical items from clothing and shoes to toys and equipment for infants through pre-teen children. Owner Carol Mintz and her two daughters buy and sell children’s apparel, shoes, toys and equipment.

“I’ve owned the business for seven years,” Mintz said. “I bought it because my daughters were having babies, and, as a grandmother, I figured I should get a head start on all that,” she laughed.

An added bonus: her daughters Cindy and Carrie were interested in the business, so the shop has become a family affair. The store was a natural fit for their interests, too.

“I grew up in retail; my dad was in retail in Philadelphia,” Mintz explained. “So I was familiar with the business, although I come from a marketing background, and my daughters also came from public relations and marketing.”

That marketing background has paid off in terms of building their business, and so does Mintz’s daughter Cindy’s FIDM fashion degree.

“She decorates the store, and she’s great at putting outfits together for customers. That’s her favorite thing to do,” Mintz said.

Children’s Orchard has a selection that pleases both shoppers and sellers.

“I think because of where we are located in Manhattan Beach, we get wonderful brands, and we are able to price them very reasonably for shoppers. It’s a good experience for both our shoppers and the people who sell to us, Mintz said. “Sellers can benefit even further with the 30 percent or more in store credit we offer them, so that they can shop here very reasonably. The whole idea is to take advantage of trading in an item that isn’t needed and buy something that is. It seems to work for everybody.”

The shop frequently offers unique, one of a kind items such as a recent sale: a child’s BBQ replete with a grille and skewers for little ones to use.

“Currently I have a $1,500 Bloom crib that converts to a toddler bed that retails for $1,500 that I’m selling for $700 in perfect condition. I also have a three-piece Pottery Barn toddler kitchen that retails for $700 available for $180, and a children’s piano that retails for $150 and I’m offering for $60.”

Among her less unique but nonetheless stellar bargain items are strollers of all types, ski clothes, and of course, holiday clothing. Mintz says the store buys holiday items all year long, and now shoppers can take advantage of items such as holiday dresses for children from 30 to 50 percent off.

“For little ones I have holiday pajamas,” she added. “Our post popular items would be clothing, that is the number one, followed by toys. We have a really good book selection, too, from board books to chapter books.”

For bargain holiday shopping, the children’s selection at Children’s Orchard is indeed blooming with possibilities. The shop is located at 2701 N. Sepulveda Blvd. in Manhattan Beach.

Click here to see more from tbrnews.com.

Gifting Season: LinkedIn Article Features NTY Franchisees

Check out excerpts from a linkedin.com article below, which features several franchisees from various NTY Franchise Company brands.

Why these franchisees see franchising as a gift

By Jim Judy

The holidays are here, so what better way for me to celebrate than to hear why actual franchise owners see franchising as a wonderful gift. As a franchise consultant, I’m always happy to hear how they are thriving in their franchise business, but even I was surprised by the response I received for this story.

I’ve heard from dozens of franchisees from numerous franchise systems excited to share their thoughts on what they love about franchising.

Enjoy what they have to say, and have a wonderful holiday!

[…]

“This year we feel even more thankful than previous years. By opening our Clothes Mentor franchise we fulfilled our dream of having a family business and have the opportunity to spend more time together. Being a franchise owner has given us the opportunity to save for our retirement, and provide long term job security for our son. Our #Dream2016 has come through.” – Pieter de Smidt, Clothes Mentor of Sugarland, TX

“I’m thankful for franchising!  Combining my entrepreneurship passion with best practices, systems and tools from a proven franchiser is a winning combination.  2016 was a great year!” – Bradley R. Swenson, Device Pitstop of Maple Grove

“We are thankful for a franchise with a proven track record to give us the confidence to open multiple, very successful businesses. By following the “resale-retail recipe” provided, we are not forced to build a business model from the ground up, but to utilize the wealth of knowledge our franchisor has handed to us to create our own businesses in our market and have the freedom to be creative and find ways to improve even more on operating our own individual stores.” – Shawn & Alyssa Cox, Clothes Mentor Charlotte – Midtown, NC, Charlotte – Arboretum, NC & Rock Hill, SC

“Being part of a franchise provides a broader opportunity for success, and gives an established brand to build on.  I’m thankful for the partnership, resources, technology, and ongoing support from the franchise I am partnered with.” – Shasta Webber, Children’s Orchard Huntersville, NC

“Franchising give me the flexibility to make more family time.  There are no clocks to punch and no supervisor to decline vacation requests.” – Brad Peterson, Device Pitstop Burnsville, MN

“After just spending 90 minutes with my franchise operations manager, I feel like I have a focused business strategy to wrap up 2016…and he planted seeds for me to start developing my 2017 business goals.  I am thankful for having a built-in, business-savvy coach who wants us to succeed as much as we do.” – Chris Barnett, Clothes Mentor Springfield, PA

Click here to see the full article on linkedin.com.

Why Franchisees are Thankful for NTY Franchise Company

From opening their stores to growing their businesses, find out what franchisees appreciate most about working with NTY Franchise Company:

“I’m thankful for franchising! Combining my entrepreneurship passion with best practices, systems and tools from a proven franchisor is a winning combination. 2016 was a great year! Our great DP Pit Crew worked incredibly hard with our wonderful customers, helping them to economize and optimize their digital life (computers, tablets and cell phones).” – Bradley R. Swenson, Device Pitstop Maple Grove

“Being a franchisee with NTY’s Clothes Mentor fulfills my dream of being my own boss while giving me the safety net of industry experts who are just as invested in my success as I am. I couldn’t imagine opening a business any other way.” – Jennifer Walters, Clothes Mentor Torrance

“This year we feel even more thankful than previous years. By opening our Clothes Mentor franchise, we fulfilled our dream of having a family business, and have the opportunity to spend more time together as well. Being a franchise owner has given us the opportunity to save for our retirement and provide long-term job security for our son. Our #Dream2016 has come through.” – Pieter de Smidt, Clothes Mentor Sugarland

“Being part of a franchise provides a broader opportunity for success, and gives an established brand to build on. I’m thankful for the partnership, resources, technology and ongoing support from the franchise I am partnered with.” – Shasta Webber, Children’s Orchard Huntersville

“There are so many things we love about franchising. One aspect is that we have a blueprint of how to run our business. We have other people in a like businesses to learn from and share ideas. We feel like we have an extended family in our relationships with our franchise companies and our employees. We could not do everything alone.” – Randi Zied, Clothes Mentor North Olmsted, Strongsville and Mayfield Heights

“We are thankful to show our children (ages 9-16) how to own a business. We’re thankful they’ll see how much hard work is required, how important good character is and what a blessing it is to work together as a family!” – Kathy and Lane Bosley, Clothes Mentor Tyler

“Franchising gives me the flexibility to make more family time. There are no clocks to punch, no supervisor to decline vacation requests.” – Brad Peterson, Device Pitstop Burnsville

“We are thankful for a franchise with a proven track record to give us the confidence to open multiple, very successful businesses. By following the ‘resale-retail recipe’ provided, we are not forced to build a business model from the ground up, but to utilize the wealth of knowledge our franchisor has handed to us to create our own businesses in our market and have the freedom to be creative and find ways to improve even more on operating our own individual stores.” – Shawn and Alyssa Cox, Clothes Mentor Charlotte Arboretum, Charlotte Midtown and Rock Hill

“I have owned several startup businesses (none of which were franchises) and it is a lot of work, more than people may think. I have now just started a Device Pitstop franchise and I am very thankful because they have taken every process and made it flawless. While I own my own business, I have a team of experts to lean on at all times. Priceless!” – Matt Paperi, Device Pitstop Overland Park

“After just spending 90 minutes with my franchise operations manager, I feel like I have a focused business strategy to wrap up 2016. And he planted seeds for me to start developing my 2017 business goals. I am thankful for having a built-in, business-savvy coach who wants us to succeed as much as we do.” – Chris Barnett, Clothes Mentor Springfield and West Chester

“People are always searching for that thing in life that provides them the opportunity to succeed. Franchising allows you to obtain independence through the fruits of your own efforts.” – Mike Thorn, Clothes Mentor Cordova

“I am thankful for the continued support from NTY with system updates and resources. Support like this is critical for the franchisees to keep up with and stay ahead of new technology. It also allows us time to focus on our store and marketing.” – Joe Ferrazzo, Device Pitstop Maplewood

“I’m thankful for deciding to open a franchise, because name recognition and corporate support from experienced franchisors, are two important factors to a successful business.” – Karla Fitzpatrick, Clothes Mentor Burnsville

“We are thankful to have found the opportunity to own a franchise CM store. Because of this, we moved back to our home state of Oklahoma to be near family, which encouraged more family to move here, too. We doubt this would have happened in the three years we’ve been here, without this major life change.” – Mike and Melanie Harris, Clothes Mentor Edmond

“We are thankful to have an opportunity to buy quality, stylish clothing from customers and then sell them at affordable prices.” – Jennifer Small, Clothes Mentor Portage

“They make the hard stuff easy!” – Scott Stansbury, Device Pitstop Anchorage

“I’m thankful that our franchise is here in our community for all women and all sizes. Our Clothes Mentor has helped women create new styles and a new sense of confidence when it comes to their fashion needs. We are thankful to be a part of that new confidence.” – Michael and Wyndy Reese, Clothes Mentor Jonesboro

“I am thankful that our Black Friday Sale is completed, on the Saturday before official Black Friday. It was very successful thanks to creative thinking of our corporate staff. “ – Don Leventhal, Clothes Mentor Bloomington

“We operate in a crowded market and I am not sure how I would break through if I didn’t have marketing support from the franchise. I wouldn’t be able to rise above the noise. From professionally designed materials to creative sales strategies, I am thankful that I have the franchise marketing support and I am not spending hours—no, days—trying to do it all myself.” – Chris Barnett, Clothes Mentor West Chester and Springfield

Children’s Orchard Huntersville Featured in Local Magazine

Find out what drives Children’s Orchard Huntersville franchisee Shasta Webber in this inspiring article from Lake Norman Women Magazine.

My Passion? My Life!

By Leslie Ogle

With great family and friends and a successful career, things could not have been going better for Shasta Webber, owner of Children’s Orchard in Huntersville. But oftentimes, we have to deal with sudden intrusions that demand our immediate attention. Such was the case for Shasta in 2010, when she needed to remove a kidney. One week after the surgery, she suffered a pulmonary embolism (a sudden blockage of a major blood vessel in the lung) that could have taken her life.

“At the time, it would have appeared that I was most passionate about my career,” Shasta recalls. “Although I desired success, I realized I was doing a horrible job at letting the most important people in my life know they were just that: the most important thing in the world to me. Since that health scare, I’ve recognized that my life and the people in it are my passion. Even with the craziness of a new business, I make sure my loved ones know what they mean to me, and never feel like they’re ‘penciled in.’ I make time for my family because we never know what tomorrow brings.”

Shasta grew up in Catawba, North Carolina, and eventually found a career in human resources. After 20 years in corporate America, she decided to pursue two items on her to-do list—finish her college degree and own her own business. Bachelor of business administration, graduating Magna Cum Laude at age 40, check; opening her own business, check.

“My incredibly positive and motivating husband, Craig, keeps me going, as do the great people who work at the store,” Shasta says. “They have put their trust in my and the business; they work hard to make it successful. In return, I want to make them proud.

My mom has also been another great motivator and influence in my life; she is my biggest fan and an enormous part of my support system.”

Children’s Orchard, Shasta points out, is a “well-organized resale store that boasts an intuitive software,” which allows them to quickly price items at 60 to 70 percent below mall- and department-store prices. Shasta was delighted to discover an opportunity that was so aligned with her own strategies, philosophies and goals.

While Shasta never had children of her own, she and Craig have their furry babies (one dog and two cats) and are passionate about North Meck Animal Rescue and other animal rescue efforts. They also support several other charities, including Make-a-Wish and Little Smiles. Shasta would like to continue to volunteer and remain an integral part of the Lake Norman community.

“We just love this area,” she grins. “I grew up here and could not call anywhere else home. I’m amazed by the people I meet, especially the women I encounter every day. They’re constantly working to maintain the work-life balance we so frequently talk about. In order to deal with it, they must have amazing time management, support, patience, agility, among their abilities to face the challenges that life throws at them. And I’m pretty sure some of them have super powers!”

Click here to see more from Lake Norman Woman Magazine.