NTY now offers financial incentives to veterans that choose to franchise any of its five resale brands. As part of VetFran, a strategic initiative of the International Franchise Association (IFA), NTY provides a $2,500 discount off of the franchise fee for all qualified veterans that purchase a Children’s Orchard, Clothes Mentor, Device Pitstop, NTY Clothing Exchange or New Uses franchise.
VetFran was created in 1991 as a way of saying “thanks” to veterans returning from the first Gulf War. Today, the network of franchise brands participating in the initiative has grown to more than 650, all voluntarily offering financial discounts and more to veteran franchisees. According to VetFran, more than 238,000 veterans and military spouses have found opportunities in the franchise industry as either franchisees or employees.
According to a study conducted for the IFA Educational Foundation based on U.S. Census data, one in seven franchise businesses are owned and operated by veterans of the U.S. military.
NTY Franchise Company’s resale brands offer a proven, profitable business model with many ongoing benefits—a great business option for veterans. Learn more about each of NTY’s five resale franchise options by clicking the links below.
Capping off a week of training earlier this month, the NTY Franchise Company team came together for a morning of fun and volunteering at Feed My Starving Children, a local charity that ships easy-to-prepare, nutritional dry meals to children in need in countries all over the world. And we even got to keep the hairnets!
Find out what drives Children’s Orchard Huntersville franchisee Shasta Webber in this inspiring article from Lake Norman Women Magazine.
My Passion? My Life!
By Leslie Ogle
With great family and friends and a successful career, things could not have been going better for Shasta Webber, owner of Children’s Orchard in Huntersville. But oftentimes, we have to deal with sudden intrusions that demand our immediate attention. Such was the case for Shasta in 2010, when she needed to remove a kidney. One week after the surgery, she suffered a pulmonary embolism (a sudden blockage of a major blood vessel in the lung) that could have taken her life.
“At the time, it would have appeared that I was most passionate about my career,” Shasta recalls. “Although I desired success, I realized I was doing a horrible job at letting the most important people in my life know they were just that: the most important thing in the world to me. Since that health scare, I’ve recognized that my life and the people in it are my passion. Even with the craziness of a new business, I make sure my loved ones know what they mean to me, and never feel like they’re ‘penciled in.’ I make time for my family because we never know what tomorrow brings.”
Shasta grew up in Catawba, North Carolina, and eventually found a career in human resources. After 20 years in corporate America, she decided to pursue two items on her to-do list—finish her college degree and own her own business. Bachelor of business administration, graduating Magna Cum Laude at age 40, check; opening her own business, check.
“My incredibly positive and motivating husband, Craig, keeps me going, as do the great people who work at the store,” Shasta says. “They have put their trust in my and the business; they work hard to make it successful. In return, I want to make them proud.
My mom has also been another great motivator and influence in my life; she is my biggest fan and an enormous part of my support system.”
Children’s Orchard, Shasta points out, is a “well-organized resale store that boasts an intuitive software,” which allows them to quickly price items at 60 to 70 percent below mall- and department-store prices. Shasta was delighted to discover an opportunity that was so aligned with her own strategies, philosophies and goals.
While Shasta never had children of her own, she and Craig have their furry babies (one dog and two cats) and are passionate about North Meck Animal Rescue and other animal rescue efforts. They also support several other charities, including Make-a-Wish and Little Smiles. Shasta would like to continue to volunteer and remain an integral part of the Lake Norman community.
“We just love this area,” she grins. “I grew up here and could not call anywhere else home. I’m amazed by the people I meet, especially the women I encounter every day. They’re constantly working to maintain the work-life balance we so frequently talk about. In order to deal with it, they must have amazing time management, support, patience, agility, among their abilities to face the challenges that life throws at them. And I’m pretty sure some of them have super powers!”
Learn about NTY Franchise Company’s merger with Children’s Orchard in this quick read from forbes.com. Find out why Chad Olson and team decided to merge, how they did it and where the Children’s Orchard franchise is headed in the near future as a result.
Secrets to a Successful Small Business Merger
Every small business merger is unique, but they all share a few common challengers, from choosing the right partner, to managing the transition, to branding and post-merger management. Here’s how five small business owners pulled it off.
Building a Franchise
A longtime franchise veteran sought to turn his prototype children’s apparel resale shop into a national franchise by merging with Children’s Orchard, a recognized brand with 32 stores.
Why Merge?
Olson’s prototype store, NTY Kids, needed a recognizable, trusted brand to grow. Children’s Orchard needed point-of-sale software to bring its stores into the 21st century—technology available through another business Olson owned.
What Happened
Olson and his team moved slowly, announcing the merger to franchisees over the phone, and not making a single change to operations until they had met with each owner face-to-face. “It was all about building that relationship and credibility with the franchisees.”
Takeaway
A merger can be a frightening prospect for franchisees because it affects how they run their individual businesses. “These people are entrepreneurs. They’ve invested money. This has been their life and blood and livelihood for a lot of years.” Patience and empathy is vital.
Would you like to find out what makes a successful children’s clothing franchise? In this video, a store owner explains why customers buy and sell children’s clothing, shoes, equipment, toys, games and more at her store time and time again.
What makes a successful children’s clothing franchise?
Do you prefer a text version or want to read along with the video? If so, you can find the full text transcript below.
News Anchor: Do you have a bunch of stuff sitting around the house, particularly unused clothes that you no longer wear? Well your trash may be another person’s treasure. Reselling new or gently used items has become a multi-billion dollar industry and with a few small tips you too can get it on the craze. Kathy Wagner has been doing this for quite sometime, reselling clothing, particularly children’s clothing.
Children’s Orchard: A high end children’s resale franchise
News Anchor: First of all, Kathy, I know that some people may not know the difference between consignment stores, clothing resale franchises, and garage sales. What is the difference?
Kathy: Well, in consignment stores you take your clothing to them, they sell it and then you get your money. With a resale shop, you come in, we peruse the items, we buy what we think will sell, and you get paid right away.
News Anchor: That is fantastic. Now you have had the store for 13 years, but it has been around for about two decades. So it must really be working. We know that kids are constantly growing, so you have to get rid of old stuff and get new stuff. Why not make some of your money back on it. What do we need to know?
Low cost, high quality children’s clothing
Kathy: Well the main thing is that we want things to be clean and neat. We don’t designate for seasons, we take all seasons all of the time. We want clothes that have been washed with in a week and are neatly folded, and in good shape.
We take clothing from infant to junior sizes. We buy all brands, the less expensive the item is the better it needs to look. This is simply because people can go to the budget store and buy things on sale.
We specialize in higher end items, especially smocks. People come in and they love to buy our smocks which can be very expensive when buying brand new. We price them at one fourth to one half their retail value. People come in looking for certain things. Like the Lily Pulitzer that you have there. We have people who come in weekly to check their favorite brands and their sizes. Same thing with our playmobils, legos, and blocks. People are coming in with a need. The best thing about our job is that we can take a need and then we can find a source.
There is no waste there which is important. So I see your tips here to turn those leftover items at home into cash.
Sort through your children’s closets to find items they’ve outgrown or rarely wear
Children’s resale stores want current fashion styles and trends
Items should be free of wear, tear, and stains. Wash clothes before reselling
Save time by having a valid ID ready, and know if you want cash or credit towards a purchase in the store
What kind of folks do you see coming in looking to sell their items? I would imagine it is people from all walks of life.
Yes, you are right. But the biggest portion of our sellers are coming from the middle of the road. They are families who appreciate a good bargain and they are looking for someone who sees the value in the things that they have put their cash and their heart into.
Children’s clothing resale franchise is a win win
Everyone wants to think that what they have is valued, and they get excited to think that someone else wants what they had. It is a perfect marriage of a need for recycling and finding the source which makes you feel justified in getting rid of items, and having someone come in and find something awesome at a price they can afford.
Well, we appreciate you being here. There is a lot of money to be made and some great items to be purchased this summer. Asses your kids clothes before the start of the new school year. For more tips and tricks, visit TWCNews.com and click on the “In depth” tab under our News tab.
Moms can make money and save money by trading in and trading up their children’s clothing, shoes, equipment and more at Children’s Orchard Cleveland, TN. Check out the excerpt from an article below to find out more. You can also read the full article at timesfreepress.com.
Bring something, take home something—the art of swapping
By Lynda Edwards
Excerpt:
Photo by Doug Strickland, courtesy of Times Free Press
Make room for baby
But Bettieville isn’t the only local shop that trades in gently worn clothes — some focus on baby clothes and items.
Up in Cleveland, Tenn., on Paul Huff Parkway, Children’s Orchard owner Dan Black has offered customers, often women, a similar chance to save money and score a fashionable find. He buys baby clothing and accessories such as motorized rocking cradles, strollers and toys. The sellers can choose cash or a store credit.
“We offer 25 percent more in credit than we would in cash, and moms can find cute outfits in style because we ask that the clothing be no more than five years old,” says Black, who has run the store — part of a nationwide chain with another location in Murfreesboro — for 12 years and can tell how old a baby outfit is simply by its color palette.
Black does not sell vintage clothes, so you won’t find clothes to create a grunge-rock baby in red-and-black plaid and Doc Marten boots or a Greed Decade baby in a neon onesie with 1980s shoulder pads
“I have three children of my own plus grandbabies, so I have seen infant clothes through several decades,” he says, chuckling. “In the 1990s there were parachute pants that the rapper MC Hammer wore and made popular with kids for awhile.”
He and his wife opened the store with her mother and father and, since the older couple retired, now run it themselves. As scary as the 2007 recession was, Black was pleasantly surprised that 2008 was one of Children’s Orchard’s best sales years.
“We do sell some new items like baby bottles, but customers can save so much on clothes and also strollers and cradles and bouncing chairs that are in excellent condition after another mother has used them,” Black explains.
“We have about 200 regulars who have sold us clothing more than once. As their baby grows older and too big for one size, they sell it and swap it for another larger size in the store or just buy it here.”
While Black’s tiny clients hurtle forward into the future, back in Bettieville, dancer Dorothy Demure has found a time tunnel into the past via a pair of 1970s sky-high heels. She is too young to remember the decade, so she is puzzled by the clear plastic chamber beneath the shoes’ large rounded toe. Another customer, who lived through the 1970s, explains that the shoes were known as Disco Goldfish Heels and each chamber was filled with water so tiny, live goldfish could swim in them.
Jodie Simon is older than Demure but fit and trim. She gravitates toward a sheath dress whose narrow bands of crimson and magenta give it a luxurious couture sheen; it would have looked great in Studio 54 in the late ’70s and early ’80s. But she tosses it to a friend.
“I’m just not sure my personality is bold enough for those colors — yet,” Simon says. “The good thing is, there will be another swap next month and another chance to get something great.”
NTY Franchise hosted its first-annual conference for Children’s Orchard earlier this week. Many hardworking and inspiring franchisees joined together in Minneapolis, MN, for store tours at the Mall of America, sessions about the NTY point-of-sale system, reporting, marketing, hands-on experience at the corporate Children’s Orchard store and plenty of fun.
The following snapshots show just a few of the highlights from the 2016 Children’s Orchard conference.
Watch this video message from Chad Olson, NTY Franchise Company’s Chief Operations Officer, and be inspired to open your own resale business! Find out what makes NTY’s five resale brands unique as well as get a feel for our company values. Check it out now:
NTY Franchise Company’s VP of Clothes Mentor Ted Manley talks with NCR Silver about how to tell your story through store design. Check out the article below or read it on ncrsilver.com.
Designing a Store to Create an Exceptional Customer Experience
Experts in retail design and branding share secrets to maximize your retail space.
by: Deborah Nurmi
As a small business owner you are aware of how challenging it is to attract the customers you want to serve.
According to Pam Levine, president of Levine Luxury Branding in New York City, all good retail design is based on one premise: Retail shoppers desire an enjoyable and memorable experience.
She offered the following 5 tips for designing a winning store space:
Branding matters
Think of your store as an opportunity to develop your “Brand Culture.” Brand Culture, part magic and part lightening strike, is the totality of your relationship with your customers.
“Consider everything you say as your brand message, everything you do as brand engagement and everything you present as brand visual merchandising. See it all as an opportunity to communicate and engage with your shoppers,” Levine said.
Know your customer
Know what makes you different from your competitors and what your customers are seeking.
“Ask yourself what is important about your services or merchandise that will mean something to your customers?” Levine said.
Give your shoppers what they want then help them share it.
“Millennials and others will want to share a good experience, cool product or new store discovery with others. Encourage shoppers to photograph, tweet, use Pinterest, social media and more while inside your store,” Levine said.
Interaction is key
Harry Selfridge is the father of modern marketing, and his most important question was “Are you being served?” Use Selfridges’ philosophy and make shopping an experience.
“Hospitality and pampering goes a long way – respect your customer,” Levine said. “Interest matters. Invite them in, personalize the experience. Make them feel at home. Serve coffee, cookies or wine,” Levine said. “Remember names and get to know your customers.”
Visual marketing is your silent salesperson
Store design is all about visually stimulating your customer.
“In order to attract customers and keep them shopping longer, store owners must learn how to effectively communicate visually. If possible, hire a pro,” Levine said.
Use the concept of visual storytelling. “Remember, your product is the hero,” Levine said.
Ted Manley, vice president for soft-line products at NTY Franchise Company, believes all visual marketing is storytelling.
“Effective visual merchandising is the ability to communicate to your customer by allowing your product to be a series of storyboards to excite your customer,” Manley said.
Storytelling with visual merchandising is a four step process:
Preparation: Understand what your product mix will look like for the display you are planning. What products are best sellers or hot right now? Spend time looking at your competition and other stores’ displays.
Advertising: What products, events or promotions is your store planning? “Decide how you want to communicate that, and then decide how you want to carry that theme into your store,” Manley said.
Development: Start with the store front. Your goal is to express the story you want to tell your customer. “Think of your windows or entry way as a billboard. You have 23 seconds to look at it and understand what that display or product is trying to tell you,” Manley said. Move inside and plan out your feature areas and endcaps and their stories. Consider color. “Color is the most dominating aspect of visual merchandising,” Manley said.
Execution: Your signage helps communicate key aspects of your visual story. “Signage is an art not a science. Be careful not to “over sign” your store, but don’t be afraid to tell the obvious in a sign,” Manley said. Next create in-store displays. “Demonstrate how an arrangement of merchandise can enrich a room or home. Help the customer envision the items in their homes or wearing a great outfit on vacation or at an event,” Levine said, “but don’t overdo it. Less is more – keep your presentations simple and uncluttered.
Visual marketing is an ongoing process. Be willing to review and change as often as needed. This will depend on your traffic pattern and how often your best customers visit your store. “Customers love newness, change and stimulation. A good visual merchandising program will deliver in sales,” Manley said.
Consider all customer touch points
Customer touch points include every contact a customer has with your brand from beginning to end. These may begin with seeing an advertisement for your shop or finding your website and continue through shopping and customer feedback. Touch points create a cumulative experience for your customers, so consistency is key. Service is imperative.
“Enthusiasm, care, sincerity and authenticity touches people on an emotional level. It’s key to building brand loyalty and is positively contagious,” Levine said.
This article, originally published on huffingtonpost.com, mentions NTY Franchise as a growing company in the booming resale industry. Read on to learn why franchising a resale store is such an appealing option for entrepreneurs:
Graphic courtesy huffingtonpost.com
By Yatin Khulbe
It goes without saying that finding the right balance between a successful retail strategy and an approach that sets yourself apart can be a big challenge.
After all, an increasing number of new businesses fail each year while attempting to break into the seemingly impenetrable arena of modern retail.
The wall of the booming big box and major brand monoliths isn’t entirely impenetrable, however. Surprisingly, a number of upcoming retail contenders and franchises have taken an unorthodox approach to the resale market in recent years.
They prefer to focus on cultivating an upscale atmosphere and level of service usually reserved for their conventional and big brand counterparts.
So how did “resale retail” go from a budget niche to a booming new brand of resellers with increasing interest and profit margins?
Here are some of the points which encouraged resellers in coming up with smart and unconventional strategies in recent years:
Flexible Points of Entry
The unique nature of upscale resellers as an up-and-coming industry often mean that aspiring entrepreneurs looking to break into store management or ownership can enjoy more substantive options to finance a small business.
The availability of franchise opportunities among national resale parent companies has skyrocketed recently.
Resale is a multi-billion dollar a year industry because it attracts the consumers from all economic levels.
Why are buyers are excited about resale deals?
The answer is simple.
Everyone wants to save money on consumer goods and utilize it for vacations, child education, retirement funds, and various family activities.
Breaking into franchise management can traditionally serve as a safer starting point for those getting their start in ownership across a variety of industries.
Companies looking to expand the influence of their existing resale branding have substantially increased the availability of options for management newcomers in recent years.
What does it mean?
A minor nest egg can be invested with a greater range of strategies for those looking to make the most out of their existing experience in retail and business.
Unfortunately, the majority of small businesses generally won’t expect to yield profit margins in the first months (or even years) of operation.
If a budding retail entrepreneur doesn’t find this initial period of low profits viable or attractive, a partnership with an existing upscale resale franchise can often provide valuable options for getting the ball rolling.
Consistent Consumer Experience
Traditional resellers have often relied on lower than standard profit margins and nonprofit dichotomies focus on providing a service to the local community.
On the other hand, upscale resale stores concentrate on consumer experience by understanding the needs and desires of their buyers.
Modernized resellers provide no restraint shopping experience to the customers. It allows for more competitive price points while still retaining the attractive benefits of a resale outlet experience. Resale businesses with a focus on this above-par shopping experience include growing resellers such as NTY (New To You).
Why modern resellers overpower traditional counterparts?
It’s win-win for both the parties.
Consumers lock down lower prices while still enjoying the experience and atmosphere that come with new goods retailer.
The benefit doesn’t extend solely to customers.
The smooth shift towards an upscale customer experience means that owners and franchisees can expect to enjoy an operative experience and keep up with the steadily rising revenue of retail frontrunners as well.
Strong Support Systems
Breaking into uncharted territory doesn’t mean that resale franchises are going alone. In fact, a vast majority of resale stores rely on the framework of support networks that allow them to fall back on training opportunities, marketing materials, and more.
The main question arises:
Why are they helping each other?
A range of prospective overhead costs is saved which require a lion’s share of time and money.
As a result, this support mechanism allows room for innovation.
Lower Overall Risk When Taking the Leap
The idea of kicking off small businesses looks very attractive, but it often leads to lower than anticipated profits. The standard new retail venture without well-timed market research means failing within the first year or even less timeframe.
On the more optimistic flip side, from the very beginning, resale retailers break into the market with the convenient advantages.
For example, reliance on inventory that stems from donated clothing, furniture, or even the computer hardware take away the pain of investing in new stocks.
Without investing deeply in product purchases on the front end, the same investment can be allocated for primary concerns such as property and operation overheads.
Michelle Vaudrin is the Senior Director of Operations for Children’s Orchard and Clothes Mentor. Before joining Children’s Orchard in 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s.
Michelle attended the University of Wisconsin-Stout with a Retail Merchandising and Business Administration degree. She brings an extensive background in training in strategies, merchandising, customer service, and multi-unit store operations to the team.
Jenny Mann
Vice President of Operations | Executive Director of IT
Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.
Chad Olson
Chief Operations Officer
Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.
Sean Marrs
IT/Tech Administrator
IT/Tech Administrator
Marissa Stacy
Jr. Graphic Designer
Jr. Graphic Designer
Ashlyn Aarness
Social Media Specialist
Social Media Specialist
Ashley Huebner
Director of Marketing
Ashley Huebner oversees Children’s Orchard’s marketing and advertising efforts to drive sales, build brand awareness, and lead the planning on how to market the brand effectively. She leads creative initiatives by driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category.
Ashley joined the Children’s Orchard team in 2015. Ashley has 10+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.
