Clothes Mentor Fargo Reveals What’s Hot Now

Check out this fashion-forward article along with several amazing photos from inforum.com, which showcases some of the latest trends in women’s apparel and features tips and outfits from Clothes Mentor Fargo.

Clothes Mentor fashion outfits

These fashion staples will transition from summer to fall

By Alexandra Floersch

Keeping up with ever-evolving fashion trends can be hard, especially as the seasons change. Just when you feel you’ve finally mastered the spring look, summer gives way to 80-degree temperatures and a whole new world of creativity. But collecting a closet full of fashionable pieces isn’t always easy.

“Trends are scary,” says Shantelle Peterson, store manager at Clothes Mentor in Fargo. How does the average Midwesterner know what works in our conservative neck of the woods? How can one manage to stay on trend without breaking the bank, considering how quickly summer gives way to fall?

The key is to spend most of your clothing dollars on pieces you’ll use often — staple items.

“Never invest (too much) in trendy pieces. If you’re going to invest in things, make sure they are staple pieces and buy your trendy pieces on the cheap,” Peterson says.

Summer lends versatility, according to Samantha Hayes, store manager of Kittsona in downtown Fargo. “You can wear skirts, tank tops, T-shirts, long sleeves, kimonos and rompers, rather than just the big, chunky sweaters and jeans,” she says. “There’s just a lot more to play with in the summertime.”

This summer, like many before, florals have been especially popular. The bright pops of color in a tank, dress or skirt can liven up an outfit. Hayes says feminine, intricate details such as lace and embroidery are also trendy. When it comes to jewelry, turquoise is the color to have.

When it’s all said and done, fashionistas must start somewhere. If you’re looking to buy just a few pieces, start with some of these staple items:

Denim dresses

“Denim will never go out of style — any variation of it: colored denim, denim vest, denim jacket, denim shorts,” Peterson says.

This season, denim dresses and skirts are a must-have. Hayes says one way to wear a denim dress is with ankle booties, a watch, layered necklace and sunnies.

For a quick transition to fall, pair it with knee high socks and booties or with tights and a long jacket or sweater.

Off-the-shoulder tops

According to Hayes, off-the-shoulder tops in beautiful, vibrant florals are both trendy and versatile. Paired with white jeans, a statement necklace and wedges, the top adds a feminine flair.

For fall, simply swap the white jeans for darker denim and add an army green cargo jacket over the top.

High-waisted skirts

For a more business-formal look, Peterson and Sam Muzzy, assistant manager at Clothes Mentor, say to add a high-waisted skirt to your collection. The versatile bottom can be paired with a crop top, tassel necklace and bright colored clutch.

For fall, slip on patterned tights, a moto jacket or blazer, gladiator shoes and bold accessories.

Blocked heel ankle booties

Summer fashion allows for much more versatility in shoes. “You can wear flats, you can wear a wedge heel, you can wear a square heel — it’s very wide open,” Peterson says.

In addition to a simple sandal, Hayes says blocked heel ankle booties are making a splash and the conversion from summer to fall to winter is an easy one. They can be worn with a dress, skirt or even shorts in summer and, in fall — to add warmth to otherwise bare legs — slip on knee-high socks or tights.

Bodysuits

Though bodysuits are one of the trendiest items, many consumers are confused over when, why or how to wear them.

Hayes says not only do they appeal to every body type, “they’re more form fitting. You don’t have to constantly tuck them in or pull them down. It stays in place.”

A bodysuit can be worn under many garments, including high-waisted denim or as an extra layer under a dress. Hayes suggests pairing it with a tapered cotton pant, blocked heel and choker necklace — a ’90s fad that made its way back in 2016.

For fall, throw on pants and an oversized denim jacket or long sweater to complete the look.

Kimono

Kimonos are perfect for summer in that they’re lightweight as opposed to a chunky sweater. When paired with denim shorts, cold-shoulder top, a long necklace and fringe booties, they embody a flowy, boho look.

While vibrant summer colors may not transition as smoothly into fall, a darker colored kimono paired with a chambray button up and high-waisted jeans will do the trick, Peterson and Muzzy say.

Layered necklace

Jewelry can dress up even the most seemingly casual outfits; it can even play up a tee. Hayes says a layered necklace, specifically, is a great piece to have. This year, turquoise and tassel details are in.

While tassel necklaces can add flair to the most simplistic pieces, you must be careful not to overdo it. Choose an outfit where the “other two pieces are subdued so you can go bold with the necklace,” Peterson says.

Makeup

Peterson says another fun thing about summer is that women can experiment with makeup. “You can wear a lot more bright colors as opposed to in the winter time,” she says.

Lipstick is especially popular. Hayes says deep purples — like black cherry and berry — are trending as well as browns and nudes, which go with almost any outfit.

Come fall, those same colors in darker tones such as dark plum, chocolate and shades of red will be trending. Metallics like gold will also make a breakthrough when the trees change color.

Children’s Orchard Huntersville Featured in Local Magazine

Find out what drives Children’s Orchard Huntersville franchisee Shasta Webber in this inspiring article from Lake Norman Women Magazine.

My Passion? My Life!

By Leslie Ogle

With great family and friends and a successful career, things could not have been going better for Shasta Webber, owner of Children’s Orchard in Huntersville. But oftentimes, we have to deal with sudden intrusions that demand our immediate attention. Such was the case for Shasta in 2010, when she needed to remove a kidney. One week after the surgery, she suffered a pulmonary embolism (a sudden blockage of a major blood vessel in the lung) that could have taken her life.

“At the time, it would have appeared that I was most passionate about my career,” Shasta recalls. “Although I desired success, I realized I was doing a horrible job at letting the most important people in my life know they were just that: the most important thing in the world to me. Since that health scare, I’ve recognized that my life and the people in it are my passion. Even with the craziness of a new business, I make sure my loved ones know what they mean to me, and never feel like they’re ‘penciled in.’ I make time for my family because we never know what tomorrow brings.”

Shasta grew up in Catawba, North Carolina, and eventually found a career in human resources. After 20 years in corporate America, she decided to pursue two items on her to-do list—finish her college degree and own her own business. Bachelor of business administration, graduating Magna Cum Laude at age 40, check; opening her own business, check.

“My incredibly positive and motivating husband, Craig, keeps me going, as do the great people who work at the store,” Shasta says. “They have put their trust in my and the business; they work hard to make it successful. In return, I want to make them proud.

My mom has also been another great motivator and influence in my life; she is my biggest fan and an enormous part of my support system.”

Children’s Orchard, Shasta points out, is a “well-organized resale store that boasts an intuitive software,” which allows them to quickly price items at 60 to 70 percent below mall- and department-store prices. Shasta was delighted to discover an opportunity that was so aligned with her own strategies, philosophies and goals.

While Shasta never had children of her own, she and Craig have their furry babies (one dog and two cats) and are passionate about North Meck Animal Rescue and other animal rescue efforts. They also support several other charities, including Make-a-Wish and Little Smiles. Shasta would like to continue to volunteer and remain an integral part of the Lake Norman community.

“We just love this area,” she grins. “I grew up here and could not call anywhere else home. I’m amazed by the people I meet, especially the women I encounter every day. They’re constantly working to maintain the work-life balance we so frequently talk about. In order to deal with it, they must have amazing time management, support, patience, agility, among their abilities to face the challenges that life throws at them. And I’m pretty sure some of them have super powers!”

Click here to see more from Lake Norman Woman Magazine.

Pokemon Go Increases Foot Traffic at Device Pitstop Maple Grove

Check out this article from techrepublic.com about how Device Pitstop Maple Grove is one of the businesses drawing in techie crowds with Pokemon Go.

Device Pitstop store front

By Brandon Viliarolo

Pokemon Go: Real examples of businesses that have turned it into a moneymaker

Pokemon Go recently hit 100 million downloads, and the number keeps growing. Find out how these businesses turned the craze into increased exposure.

There are now more daily Pokemon Go users than Facebook visitors—that’s how you know it’s a real phenomenon. Facebook makes it easy to increase exposure and profits, so surely there must be a way for Pokemon Go to give your organization a bump—and there is.

There are a lot of businesses out there that have found novel ways to turn Pokemon Go players into customers and clients, even without a storefront. Take a look at these reports from businesses large and small—you might see something that is perfect for you.

Retail and restaurants

Device Pitstop, an electronics buy/sell/trade business, dropped a lure in front of their Maple Grove, MN, location and offered free charging cables to visitors who stopped by that day. By paying to boost the exposure of a Facebook post regarding the event they saw a huge increase in foot traffic—100 more people than usual came into the store on the day of the event.

Tasty Burger, an east coast restaurant chain, noticed that their Harvard Square location was a PokeStop. To draw more players into the restaurant they decided to give away a free order of tater tots to anyone who caught a Pokemon at their stop and showed a photo to the cashier.

Businesses you wouldn’t expect

The list of shops and restaurants taking advantage of Pokemon Go is endless, but they aren’t the only people who can benefit from the trend.

IT services company Nerdio has been working with their clients on an interesting way to get exposure. Nerdio is giving clients like comic shops and arcades a $10 weekly budget to use on lures, and when players catch a Pokemon at the location they can post it on social media with the business name and Nerdio tagged. Each post is an entry for a gift card to the business where the Pokemon was caught.

Even online tutoring marketplace Preply is getting in on the game. They’ve allowed users to sign up as Pokemon Go tutors, creating a marketplace for people who want help learning to play the game. With rates ranging from $2 to $42 per hour there seems to be a lot of money to be made in teaching people to play a simple mobile game.

Boston performing arts festival Outside The Box estimates they drew in an additional 1,000 people per day by dropping lures all over Boston Common during the festival. They tweeted about it a bunch and dropped new lures every 30 minutes, making sure people moved around the grounds and the whole festival got exposure.

IP camera manufacturer Vimtag has managed to gain exposure too. They started a contest for camera owners who snapped photos of people playing the game, and winners were able to receive cash prizes, free cameras, and deep discounts on premium products.

As if that wasn’t niche enough, PRO Housekeepers, a small cleaning and maid service from Tampa, FL, has drawn in a bunch of foot traffic thanks to lures. Increased foot traffic has led to more clients to the tune of almost $2,000.

The 3 big takeaways for TechRepublic readers

  1. If you have a storefront you should invest in a Pokemon lure, which can be purchased inside the app. Yes, they cost money, but a whole bunch of businesses have seen increased foot traffic because of them.
  2. Just because you’re not making sales doesn’t mean you won’t benefit from exposure. If people are stopping by they’re going to remember your name and potentially become customers or clients in the future.
  3. Even if you aren’t selling something you can still make money or gain exposure from Pokemon Go—it just takes a little creative thinking to figure out a way to make a mark!

Click here to see more from techrepublic.com.

NTY’s Online Resale Plans and More Featured in Franchising USA

Online sales, loyalty programs and other high-tech offerings from NTY Franchise Company’s resale brands were recently featured in the July issue of Franchising USA. Read about it now:

July 2016 cover of Franchising USA featuring Chad Olson
July 2016 cover of Franchising USA.

Resale Retail Company Wants to Use Technology to Rule Industry

Although it’s in the business of selling gently used products, one Minneapolis based franchise is hoping to bring something new to the resale retail industry in the form of technology.

NTY, which stands for ‘New To You’, is a company that owns the franchising rights to five brands in the resale retail industry:

  • Clothes Mentor, which buys and sells used women’s fashion;
  • Children’s Orchard, which buys and sells children’s items;
  • Device Pit Stop, for purchasing and reselling electronics;
  • New Uses, which specializes in buying and reselling items for the home; and
  • NTY Clothing Exchange, the company’s teen and young adult resale retail brand.

With its largest brand, Clothes Mentor, the company wants to introduce an online store so people can shop for used items online the same way they would shop for new items on the internet, NTY’s chief operating officer Chad Olson said during a recent interview from the company’s headquarters in Minneapolis.

A lot of new websites have popped up online over the last several years that offer the service of reselling used items to customers, Olson noted, which has changed the online resale retail landscape. With this change in the landscape comes opportunity for Clothes Mentor, which will start rolling out its online store in baby steps.

First off, customers will have the ability to ‘click and pick,’ meaning they can make a purchase at their local Clothes Mentor store and then pick it up at the physical store. From there, the online store will expand until it is an integral part of the business.

Clothes Mentor also has an app that will allow the brand to push messages out to customers, allow customers to check their loyalty program points and give them electronic receipts so they don’t have to hang onto the paper ones in case they want to return something. Eventually, Clothes Mentor’s online store will also be available through the app, but that is a ways off as the brand is just getting started with its online store.

“This is a pretty big shift in our business model, so we’re going to make sure we do it right,” Olson explained.

Clothes Mentor isn’t just using technology to give customers a better experience, though. It’s also using technology to give its franchisees a boost, too. Specifically, it’s collecting more data on customers so franchisees can give them more personalized marketing. Recent generations like Millennials appreciate this more personalized marketing, Olson observed.

Across all five of the company’s brands, it has 193 stores open with another 56 in development. Clothes Mentor, NTY’s flagship franchise, claims the majority of those locations.

“Our number one goal is to offer the customer what we refer to as ‘Ultra high value retail’,” Olson said. “The stuff that we’re selling at the store level is at a much deeper discount than anywhere else they can find it because it is gently used.”

Aside from giving people the opportunity to save money, NYT also offers people the chance to recycle their items and receive cash in return, Olson mentioned.

In the Beginning

Clothes Mentor was founded in Columbus, OH by a local couple in 2001. Aside from the Columbus store, Clothes Mentor had a licensed store in Canton, OH. Olson and his father, Ron Olson, decided to go into business together, both having retail franchising experience with another company.

When they began looking at what opportunities were out there for their own business, they found out about Clothes Mentor and noted the two stores were doing quite well. From there, the father and son negotiated the franchising rights to that brand in 2007 and have been adding to the NTY family ever since.

Energy

NTY’s franchisees come from all walks of life, from kindergarten teachers to former professional bull riders. Regardless of their background, though, NTY wants franchisees to have a strong work ethic and enthusiasm.

“We would like them to have general business acumen, but more importantly, is that they have the energy, the drive, the motivation to be entrepreneurial,” Olson said. “We’re looking for people that want to be their own boss, but who have experience in one facet or another. We want them to bring their own skill set to the company.”

Training and Support

Training involves flying new franchisees out to Minneapolis for the company’s comprehensive three week business training program. NTY trains them in finding and leasing a location, plus business plan training.

“We basically prepare them in that training to go to a bank to obtain financing,” Olson said. “So we create a three-year profit and loss and cash flow statement. So, they leave here after that first bit of training prepared to find and obtain a location and obtain financing for the business.”

Once they have a location and financing, franchisees come back to Minneapolis for two weeks of operations training, where they are taught all aspects of how to operate the business. At least one of those weeks is spent in a real store environment.

Once the new franchisee is set up, they can expect NTY to visit their location a minimum of three times throughout their first year. Once will be prior to their grand opening and will include additional training. Subsequent visits will be during the grand opening and then again 90 days after the grand opening. Each visit is to ensure new franchisees get off to the best start possible.

Franchisees will continue to get visits from the company at least once per year for business consultations, Olson added. In between visits, the company offers monthly support calls.

“The ongoing support is fairly extensive because obviously in the franchise business, if our franchisees aren’t successful, then us as a franchisor will not be successful making money,” the COO said.

Expansion

All of NTY’s brands are open to expanding anywhere in the United States. Currently, the company has a presence in 30 states and is relatively well spread out, although a tad thin on the west coast, Olson noted.

“There’s lots of franchising opportunity available, especially on the west coast,” he explained.

For entrepreneurs who embrace technology, NTY, and Clothes Mentor in particular, offer a great opportunity to get in on the ground floor of something new and exciting in the resale retail industry.

See more from Franchising USA.

Clothes Mentor is Catching On: Must Read for Entrepreneurs

Clothes Mentor was recently featured in an article from The News & Observer about lesser-known franchises that offer big opportunities to today’s entrepreneurs. Check out excerpt from the article below and prepare to be inspired. You can also read the full article on newsobserver.com.

Clothes Mentor logo horizontal

Beyond fast food: New franchising ideas draw entrepreneurs

They’re not household names like McDonald’s or The UPS Store, but small franchises beyond the usual restaurant groups and retailers are attracting buyers who want something new or different and see greater challenges and opportunities with lesser-known businesses.

[…] Adam Scott looked at several relatively small companies before deciding on Clothes Mentor, which has nearly 140 shops in about two dozen states that sell women’s used clothing. Scott, who previously owned a franchise that shipped packages, was looking for a team atmosphere that he felt huge franchises with thousands of locations didn’t offer.

“I wanted a certain culture,” says Scott, who lives in Knoxville, Tennessee. “I could tell they really have an interest in the success of their franchisees.”

Scott asked other franchise owners about their experience with Clothes Mentor, something that’s recommended anyone do before buying a franchise. What he heard persuaded him that even though Clothes Mentor isn’t on the tip of consumers’ tongues, it was a good fit for him.

“I have to feel that I’m going to like who I’m in business with,” he says.

Chad Olson and Children’s Orchard Featured on Forbes.com

Learn about NTY Franchise Company’s merger with Children’s Orchard in this quick read from forbes.com. Find out why Chad Olson and team decided to merge, how they did it and where the Children’s Orchard franchise is headed in the near future as a result.

Secrets to a Successful Small Business Merger

Every small business merger is unique, but they all share a few common challengers, from choosing the right partner, to managing the transition, to branding and post-merger management. Here’s how five small business owners pulled it off.

Building a Franchise

A longtime franchise veteran sought to turn his prototype children’s apparel resale shop into a national franchise by merging with Children’s Orchard, a recognized brand with 32 stores.

Why Merge?
Olson’s prototype store, NTY Kids, needed a recognizable, trusted brand to grow. Children’s Orchard needed point-of-sale software to bring its stores into the 21st century—technology available through another business Olson owned.

What Happened
Olson and his team moved slowly, announcing the merger to franchisees over the phone, and not making a single change to operations until they had met with each owner face-to-face. “It was all about building that relationship and credibility with the franchisees.”

Takeaway
A merger can be a frightening prospect for franchisees because it affects how they run their individual businesses. “These people are entrepreneurs. They’ve invested money. This has been their life and blood and livelihood for a lot of years.” Patience and empathy is vital.

Read the full article on forbes.com.

What Makes Children’s Orchard Work? Find Out in This Video

Would you like to find out what makes a successful children’s clothing franchise? In this video, a store owner explains why customers buy and sell children’s clothing, shoes, equipment, toys, games and more at her store time and time again.

What makes a successful children’s clothing franchise? 

Do you prefer a text version or want to read along with the video? If so, you can find the full text transcript below.

News Anchor: Do you have a bunch of stuff sitting around the house, particularly unused clothes that you no longer wear? Well your trash may be another person’s treasure. Reselling new or gently used items has become a multi-billion dollar industry and with a few small tips you too can get it on the craze. Kathy Wagner has been doing this for quite sometime, reselling clothing, particularly children’s clothing.

Children’s Orchard: A high end children’s resale franchise

News Anchor: First of all, Kathy, I know that some people may not know the difference between consignment stores, clothing resale franchises, and garage sales. What is the difference?

Kathy: Well, in consignment stores you take your clothing to them, they sell it and then you get your money. With a resale shop, you come in, we peruse the items, we buy what we think will sell, and you get paid right away.

News Anchor: That is fantastic. Now you have had the store for 13 years, but it has been around for about two decades. So it must really be working. We know that kids are constantly growing, so you have to get rid of old stuff and get new stuff. Why not make some of your money back on it. What do we need to know?

Low cost, high quality children’s clothing

Kathy: Well the main thing is that we want things to be clean and neat. We don’t designate for seasons, we take all seasons all of the time. We want clothes that have been washed with in a week and are neatly folded, and in good shape.

We take clothing from infant to junior sizes. We buy all brands, the less expensive the item is the better it needs to look. This is simply because people can go to the budget store and buy things on sale. 

We specialize in higher end items, especially smocks. People come in and they love to buy our smocks which can be very expensive when buying brand new. We price them at one fourth to one half their retail value. People come in looking for certain things. Like the Lily Pulitzer that you have there. We have people who come in weekly to check their favorite brands and their sizes. Same thing with our playmobils, legos, and blocks. People are coming in with a need. The best thing about our job is that we can take a need and then we can find a source.

There is no waste there which is important. So I see your tips here to turn those leftover items at home into cash.

  1. Sort through your children’s closets to find items they’ve outgrown or rarely wear
  2. Children’s resale stores want current fashion styles and trends
  3. Items should be free of wear, tear, and stains. Wash clothes before reselling
  4. Save time by having a valid ID ready, and know if you want cash or credit towards a purchase in the store

What kind of folks do you see coming in looking to sell their items? I would imagine it is people from all walks of life.

Yes, you are right. But the biggest portion of our sellers are coming from the middle of the road. They are families who appreciate a good bargain and they are looking for someone who sees the value in the things that they have put their cash and their heart into.

Children’s clothing resale franchise is a win win

Everyone wants to think that what they have is valued, and they get excited to think that someone else wants what they had. It is a perfect marriage of a need for recycling and finding the source which makes you feel justified in getting rid of items, and having someone come in and find something awesome at a price they can afford.

Well, we appreciate you being here. There is a lot of money to be made and some great items to be purchased this summer. Asses your kids clothes before the start of the new school year. For more tips and tricks, visit TWCNews.com and click on the “In depth”  tab under our News tab.

Highlights from the 2016 Clothes Mentor Conference

The ninth annual Clothes Mentor conference was a success! Franchisees and store managers from all across the nation gathered in Minneapolis last week to network, learn about new programs and initiatives for the brand and, of course, have a lot of fun! Check out the following snapshots from the opening session, which included fashion shows featuring Clothes Mentor’s plus-size and millennial customers, the welcome reception at SkyDeck in the Mall of America and the closing event at Aria in Minneapolis.

2016 Clothes Mentor Conference

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Moms Trade In and Trade Up at Children’s Orchard Cleveland, TN

Moms can make money and save money by trading in and trading up their children’s clothing, shoes, equipment and more at Children’s Orchard Cleveland, TN. Check out the excerpt from an article below to find out more. You can also read the full article at timesfreepress.com.

Bring something, take home something—the art of swapping 

By Lynda Edwards

Excerpt:

Children's Orchard Cleveland, TN, inside store
Photo by Doug Strickland, courtesy of Times Free Press

Make room for baby

But Bettieville isn’t the only local shop that trades in gently worn clothes — some focus on baby clothes and items.

Up in Cleveland, Tenn., on Paul Huff Parkway, Children’s Orchard owner Dan Black has offered customers, often women, a similar chance to save money and score a fashionable find. He buys baby clothing and accessories such as motorized rocking cradles, strollers and toys. The sellers can choose cash or a store credit. 

“We offer 25 percent more in credit than we would in cash, and moms can find cute outfits in style because we ask that the clothing be no more than five years old,” says Black, who has run the store — part of a nationwide chain with another location in Murfreesboro — for 12 years and can tell how old a baby outfit is simply by its color palette.

Black does not sell vintage clothes, so you won’t find clothes to create a grunge-rock baby in red-and-black plaid and Doc Marten boots or a Greed Decade baby in a neon onesie with 1980s shoulder pads

“I have three children of my own plus grandbabies, so I have seen infant clothes through several decades,” he says, chuckling. “In the 1990s there were parachute pants that the rapper MC Hammer wore and made popular with kids for awhile.”

He and his wife opened the store with her mother and father and, since the older couple retired, now run it themselves. As scary as the 2007 recession was, Black was pleasantly surprised that 2008 was one of Children’s Orchard’s best sales years.

“We do sell some new items like baby bottles, but customers can save so much on clothes and also strollers and cradles and bouncing chairs that are in excellent condition after another mother has used them,” Black explains.

“We have about 200 regulars who have sold us clothing more than once. As their baby grows older and too big for one size, they sell it and swap it for another larger size in the store or just buy it here.”

While Black’s tiny clients hurtle forward into the future, back in Bettieville, dancer Dorothy Demure has found a time tunnel into the past via a pair of 1970s sky-high heels. She is too young to remember the decade, so she is puzzled by the clear plastic chamber beneath the shoes’ large rounded toe. Another customer, who lived through the 1970s, explains that the shoes were known as Disco Goldfish Heels and each chamber was filled with water so tiny, live goldfish could swim in them.

Jodie Simon is older than Demure but fit and trim. She gravitates toward a sheath dress whose narrow bands of crimson and magenta give it a luxurious couture sheen; it would have looked great in Studio 54 in the late ’70s and early ’80s. But she tosses it to a friend.

“I’m just not sure my personality is bold enough for those colors — yet,” Simon says. “The good thing is, there will be another swap next month and another chance to get something great.”

Click here to see more from timesfreepress.com.