Clothes Mentor Lee’s Summit Featured in Local Magazine

Check out this great article from Herlife Magazine, which features Clothes Mentor Lee’s Summit as well as the Tiffany Springs and Overland Park stores:

clothes mentor lees summit
Photo by Lauren Frisch Pusateri

Effortlessly Update Your Wardrobe at Clothes Mentor

By Cindy McDermott

It shouldn’t cost a fortune to have great designer clothing hanging in your closet. If you shop at your locally owned Clothes Mentor shops in Overland Park, Tiffany Springs and Lee’s Summit, it doesn’t have to!

Clothes Mentor is a women’s resale store focused on clothing in sizes 0-26, petites, plus sizes and maternity. The shops buy and resell better brand name and gently used items that are in style and in good condition. Business and casual, smart and stylish apparel, shoes, purses and accessories are stocked in easy-to-access, clearly organized segments to make your shopping experience superb.

Many Designers, Many Choices

“You’ll find all of your favorite brands in one place at Clothes Mentor,” shared Lee Gardner, owner at Tiffany Springs and Lee’s Summit. “Our customers don’t have to go to the mall and shop countless stores. We have many designers and, incredibly, our offerings are always changing. And we sell items 50 to 70 percent off from the original retail price.”

“At Clothes Mentor, we understand your life is always changing and those changes bring new needs for your wardrobe,” stated Phyllis Lord, owner of the Overland Park Clothes Mentor. “We help you meet your everyday lifestyle changes by growing and adapting your wardrobe in the most cost-effective way possible at Clothes Mentor.”

Each of the Clothes Mentor shops welcomes customers with brightly lit interiors and clothes and accessories arranged for easy view. You’ll look forward to stepping through the doors at Clothes Mentor, not only for the experience, but for the great-looking stock offered at great prices.

“Every customer is warmly greeted and welcomed when they visit Clothes Mentor,” advised Lee. “If this is your first visit, we’ll explain the process to you and set up an account. If you’re selling clothes, we’ll give you a time frame that we’ll need to review the clothes. We’ll either pay you cash on the spot or give you customer credit, which can include a bonus. Details can vary, but we’ll explain what’s being offered that day at that location.”

“Every day we pay you cash on the spot to purchase your better brand-name gently used women’s fashions and accessories,” promised Phyllis. “Unlike a consignment shop where you may wait weeks to receive payment, we pay you immediately for items that we buy.”

Social Media Alerts

Because the stock can change at a moment’s notice, the Clothes Mentor locations rely on social media tools to immediately alert customers to new items or specials. “We have a strong use of social media, and we’re constantly posting on Facebook or Instagram about new items that are coming in. If we get a nice designer item, we’ll post it. But you better move quickly because they will be taken fast,” shared Phyllis. “Texting is also important, and we offer VIP texting. We use texting to market specific sales in the store or give gentle reminders about special offers.”

“Our social marketing is dynamic. Every store has a Facebook page to post new products or share news of special events,” commented Lee. “It’s a great way for customers to see what we have in the store.”

Clothes Mentor also offers personal shoppers, a service that’s very popular with the customers who use them. “Customers love our personal shoppers. They fill out a questionnaire online to tell us about their body type and the type of clothes they want: business, casual or special occasion. Or maybe they’ve lost weight and don’t know what to wear,” remarked Phyllis. “Our personal shoppers will help them find the clothes that fit their needs. Sometimes they’ll bring in an article and ask us to match it up for a special occasion. This service is absolutely free for our customers.”

“People are surprised by how enjoyable the personal shopper experience can be. The shoppers are focused on them, working one on one,” said Lee. “They can have outfits pulled together for them when the customers arrive.”

Quality for Customers

Clothes Mentor also offers a loyalty program, featuring points for purchases. Savings off of the entire purchase or highlighted items may be featured. Check with the location to learn all of the details when you sign up.

“Clothes Mentor offers fantastic value because of our great prices and quality. We have stringent buying requirements for the items we purchase to resell to you. Our goal is to always provide excellent customer service,” said Lee. “In addition, we’re an environmentally friendly business because we’re keeping clothes out of the landfill.”

“You’re going to find great bargains on the great brands we carry at Clothes Mentor,” shared Phyllis. “We’re always willing to help a customer find something they need.” No matter if you’re searching for a new outfit or making some money on clothes you no longer wear, the staff at your friendly Clothes Mentor locations are there for you and your closet.

Click here to see more from Herlife Magazine.

Clothes Mentor Fargo Reveals What’s Hot Now

Check out this fashion-forward article along with several amazing photos from inforum.com, which showcases some of the latest trends in women’s apparel and features tips and outfits from Clothes Mentor Fargo.

Clothes Mentor fashion outfits

These fashion staples will transition from summer to fall

By Alexandra Floersch

Keeping up with ever-evolving fashion trends can be hard, especially as the seasons change. Just when you feel you’ve finally mastered the spring look, summer gives way to 80-degree temperatures and a whole new world of creativity. But collecting a closet full of fashionable pieces isn’t always easy.

“Trends are scary,” says Shantelle Peterson, store manager at Clothes Mentor in Fargo. How does the average Midwesterner know what works in our conservative neck of the woods? How can one manage to stay on trend without breaking the bank, considering how quickly summer gives way to fall?

The key is to spend most of your clothing dollars on pieces you’ll use often — staple items.

“Never invest (too much) in trendy pieces. If you’re going to invest in things, make sure they are staple pieces and buy your trendy pieces on the cheap,” Peterson says.

Summer lends versatility, according to Samantha Hayes, store manager of Kittsona in downtown Fargo. “You can wear skirts, tank tops, T-shirts, long sleeves, kimonos and rompers, rather than just the big, chunky sweaters and jeans,” she says. “There’s just a lot more to play with in the summertime.”

This summer, like many before, florals have been especially popular. The bright pops of color in a tank, dress or skirt can liven up an outfit. Hayes says feminine, intricate details such as lace and embroidery are also trendy. When it comes to jewelry, turquoise is the color to have.

When it’s all said and done, fashionistas must start somewhere. If you’re looking to buy just a few pieces, start with some of these staple items:

Denim dresses

“Denim will never go out of style — any variation of it: colored denim, denim vest, denim jacket, denim shorts,” Peterson says.

This season, denim dresses and skirts are a must-have. Hayes says one way to wear a denim dress is with ankle booties, a watch, layered necklace and sunnies.

For a quick transition to fall, pair it with knee high socks and booties or with tights and a long jacket or sweater.

Off-the-shoulder tops

According to Hayes, off-the-shoulder tops in beautiful, vibrant florals are both trendy and versatile. Paired with white jeans, a statement necklace and wedges, the top adds a feminine flair.

For fall, simply swap the white jeans for darker denim and add an army green cargo jacket over the top.

High-waisted skirts

For a more business-formal look, Peterson and Sam Muzzy, assistant manager at Clothes Mentor, say to add a high-waisted skirt to your collection. The versatile bottom can be paired with a crop top, tassel necklace and bright colored clutch.

For fall, slip on patterned tights, a moto jacket or blazer, gladiator shoes and bold accessories.

Blocked heel ankle booties

Summer fashion allows for much more versatility in shoes. “You can wear flats, you can wear a wedge heel, you can wear a square heel — it’s very wide open,” Peterson says.

In addition to a simple sandal, Hayes says blocked heel ankle booties are making a splash and the conversion from summer to fall to winter is an easy one. They can be worn with a dress, skirt or even shorts in summer and, in fall — to add warmth to otherwise bare legs — slip on knee-high socks or tights.

Bodysuits

Though bodysuits are one of the trendiest items, many consumers are confused over when, why or how to wear them.

Hayes says not only do they appeal to every body type, “they’re more form fitting. You don’t have to constantly tuck them in or pull them down. It stays in place.”

A bodysuit can be worn under many garments, including high-waisted denim or as an extra layer under a dress. Hayes suggests pairing it with a tapered cotton pant, blocked heel and choker necklace — a ’90s fad that made its way back in 2016.

For fall, throw on pants and an oversized denim jacket or long sweater to complete the look.

Kimono

Kimonos are perfect for summer in that they’re lightweight as opposed to a chunky sweater. When paired with denim shorts, cold-shoulder top, a long necklace and fringe booties, they embody a flowy, boho look.

While vibrant summer colors may not transition as smoothly into fall, a darker colored kimono paired with a chambray button up and high-waisted jeans will do the trick, Peterson and Muzzy say.

Layered necklace

Jewelry can dress up even the most seemingly casual outfits; it can even play up a tee. Hayes says a layered necklace, specifically, is a great piece to have. This year, turquoise and tassel details are in.

While tassel necklaces can add flair to the most simplistic pieces, you must be careful not to overdo it. Choose an outfit where the “other two pieces are subdued so you can go bold with the necklace,” Peterson says.

Makeup

Peterson says another fun thing about summer is that women can experiment with makeup. “You can wear a lot more bright colors as opposed to in the winter time,” she says.

Lipstick is especially popular. Hayes says deep purples — like black cherry and berry — are trending as well as browns and nudes, which go with almost any outfit.

Come fall, those same colors in darker tones such as dark plum, chocolate and shades of red will be trending. Metallics like gold will also make a breakthrough when the trees change color.

Clothes Mentor is Catching On: Must Read for Entrepreneurs

Clothes Mentor was recently featured in an article from The News & Observer about lesser-known franchises that offer big opportunities to today’s entrepreneurs. Check out excerpt from the article below and prepare to be inspired. You can also read the full article on newsobserver.com.

Clothes Mentor logo horizontal

Beyond fast food: New franchising ideas draw entrepreneurs

They’re not household names like McDonald’s or The UPS Store, but small franchises beyond the usual restaurant groups and retailers are attracting buyers who want something new or different and see greater challenges and opportunities with lesser-known businesses.

[…] Adam Scott looked at several relatively small companies before deciding on Clothes Mentor, which has nearly 140 shops in about two dozen states that sell women’s used clothing. Scott, who previously owned a franchise that shipped packages, was looking for a team atmosphere that he felt huge franchises with thousands of locations didn’t offer.

“I wanted a certain culture,” says Scott, who lives in Knoxville, Tennessee. “I could tell they really have an interest in the success of their franchisees.”

Scott asked other franchise owners about their experience with Clothes Mentor, something that’s recommended anyone do before buying a franchise. What he heard persuaded him that even though Clothes Mentor isn’t on the tip of consumers’ tongues, it was a good fit for him.

“I have to feel that I’m going to like who I’m in business with,” he says.

Highlights from the 2016 Clothes Mentor Conference

The ninth annual Clothes Mentor conference was a success! Franchisees and store managers from all across the nation gathered in Minneapolis last week to network, learn about new programs and initiatives for the brand and, of course, have a lot of fun! Check out the following snapshots from the opening session, which included fashion shows featuring Clothes Mentor’s plus-size and millennial customers, the welcome reception at SkyDeck in the Mall of America and the closing event at Aria in Minneapolis.

2016 Clothes Mentor Conference

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VP of Clothes Mentor Says Store Design Tells Your Story

NTY Franchise Company’s VP of Clothes Mentor Ted Manley talks with NCR Silver about how to tell your story through store design. Check out the article below or read it on ncrsilver.com.

Clothes Mentor store front

Designing a Store to Create an Exceptional Customer Experience

Experts in retail design and branding share secrets to maximize your retail space.

by: Deborah Nurmi

As a small business owner you are aware of how challenging it is to attract the customers you want to serve.

According to Pam Levine, president of Levine Luxury Branding in New York City, all good retail design is based on one premise: Retail shoppers desire an enjoyable and memorable experience.

She offered the following 5 tips for designing a winning store space:

Branding matters

Think of your store as an opportunity to develop your “Brand Culture.” Brand Culture, part magic and part lightening strike, is the totality of your relationship with your customers.

“Consider everything you say as your brand message, everything you do as brand engagement and everything you present as brand visual merchandising. See it all as an opportunity to communicate and engage with your shoppers,” Levine said.

Know your customer

Know what makes you different from your competitors and what your customers are seeking.

“Ask yourself what is important about your services or merchandise that will mean something to your customers?” Levine said.

Give your shoppers what they want then help them share it.

“Millennials and others will want to share a good experience, cool product or new store discovery with others. Encourage shoppers to photograph, tweet, use Pinterest, social media and more while inside your store,” Levine said.

Interaction is key

Harry Selfridge is the father of modern marketing, and his most important question was “Are you being served?” Use Selfridges’ philosophy and make shopping an experience.

“Hospitality and pampering goes a long way – respect your customer,” Levine said. “Interest matters. Invite them in, personalize the experience. Make them feel at home. Serve coffee, cookies or wine,” Levine said. “Remember names and get to know your customers.”

Visual marketing is your silent salesperson

Store design is all about visually stimulating your customer.

“In order to attract customers and keep them shopping longer, store owners must learn how to effectively communicate visually. If possible, hire a pro,” Levine said.

Use the concept of visual storytelling. “Remember, your product is the hero,” Levine said.

Ted Manley, vice president for soft-line products at NTY Franchise Company, believes all visual marketing is storytelling.

“Effective visual merchandising is the ability to communicate to your customer by allowing your product to be a series of storyboards to excite your customer,” Manley said.

Storytelling with visual merchandising is a four step process:

Preparation: Understand what your product mix will look like for the display you are planning. What products are best sellers or hot right now? Spend time looking at your competition and other stores’ displays.

Advertising: What products, events or promotions is your store planning? “Decide how you want to communicate that, and then decide how you want to carry that theme into your store,” Manley said.

Development: Start with the store front. Your goal is to express the story you want to tell your customer. “Think of your windows or entry way as a billboard. You have 2­3 seconds to look at it and understand what that display or product is trying to tell you,” Manley said. Move inside and plan out your feature areas and endcaps and their stories. Consider color. “Color is the most dominating aspect of visual merchandising,” Manley said.

Execution: Your signage helps communicate key aspects of your visual story. “Signage is an art not a science. Be careful not to “over sign” your store, but don’t be afraid to tell the obvious in a sign,” Manley said. Next create in­-store displays. “Demonstrate how an arrangement of merchandise can enrich a room or home. Help the customer envision the items in their homes or wearing a great outfit on vacation or at an event,” Levine said, “but don’t overdo it. Less is more – keep your presentations simple and uncluttered.

Visual marketing is an ongoing process. Be willing to review and change as often as needed. This will depend on your traffic pattern and how often your best customers visit your store. “Customers love newness, change and stimulation. A good visual merchandising program will deliver in sales,” Manley said.

Consider all customer touch points

Customer touch points include every contact a customer has with your brand from beginning to end. These may begin with seeing an advertisement for your shop or finding your website and continue through shopping and customer feedback. Touch points create a cumulative experience for your customers, so consistency is key. Service is imperative.

“Enthusiasm, care, sincerity and authenticity touches people on an emotional level. It’s key to building brand loyalty and is positively contagious,” Levine said.

Click here to see more from NCR Silver.

CLOTHES MENTOR Makes Franchise of the Day!

Clothes Mentor customer looking through rack of colorful tops
Photo credit: Shutterstock

Clothes Mentor was recently named Franchise of the Day by Entrepreneur. Read the brief write-up here, or check it out at entrepreneur.com.

Franchise of the Day: Up Your Style With Some New Duds

When it comes to style at a low cost, Clothes Mentor has got ya covered.

The chain isn’t the first resale franchise founders Lynn and Dennis Blum opened. Previously working on two others, Once Upon a Child and Plato’s Closet, the duo sold them to Grow Biz International (now Winmark Corporation).

Clothes Mentor opened its doors in 2001 offering a place for women to buy and sell shoes, purses, clothing and other delightful duds. It caught the eye of Grow Biz co-founder Ronald Olson, who had left the company in 2000. He began franchising Clothes Mentor in 2007.

Today, the franchise is ranked as No. 260 on Entrepreneur’s Franchise 500 list for 2016.

CLOTHES MENTOR: Customer Shares Her Resale Experience

Read this article to see one customer’s experience with selling items to her local store. You can also see the original article with more photos at springbargains.com.

Clothes Mentor customer buy receipt and cash

I’ve never sold or consigned clothing before, but with trying to make sure that I’m only wearing clothes I love combined with the unfortunate event of gaining weight in the past year, I had some newer clothing that doesn’t fit well and I thought I’d try consigning it.  (OK, not really consigning, where you don’t get paid until the store sells it, but taking it to a place where they give you cash for it up front.  But I always think of it as consigning because I always think of these stores as consignment stores!)

I chose to consign at Clothes Mentor, because it seems like a lot of the other stores in town (Plato’s Closet, Seven Status, Hut no. 8) cater towards a younger crowd and my clothing is likely not hip enough!  I’d been into Clothes Mentor once, and thought that the clothing I wanted to sell was on par with what they sold.

So, I took a small box of clothing in to see how it worked and if I’d actually get anything for it.  They paid me about $2.50 per item the first time, and then after realizing I really wasn’t going to fit in a few things in the near future, I sold clothing a second time and got closer to $3.00 per item.  Here’s what I learned.

#1 – They are serious about the two-years-old-or-newer rule.

They really won’t take anything that’s older than about two years, even if it’s still theoretically in style (according to my finely-tuned sense of fashion – ha!).  I had a couple of dresses from Banana Republic that were really cute, but several years old, and they passed on them and everything else that was older than two years.

I did figure out that you can look at the tag on your clothing to see when it was manufactured, so you have an idea of how old it is.  The tag on side of the garment on most name-brand clothing has a date on it, like this:

Clothes Mentor clothing label on plaid shirt

I haven’t found that off-brand clothing has the date on the tag, but they also will not take anything that’s not a name brand, so for purposes of selling clothing, it doesn’t really matter.  I personally wouldn’t even bother taking in something that’s not a name brand, no matter how cute it is, because in my experience they really aren’t going to buy it.

(By the way, if you are going off the date on the tag, I think that they have a little leeway with it, because clearly stuff that was manufactured in July for a fall line of clothing would be in stores for awhile, so I would guess that it’s probably 2.5 years after the tag date.)

Frankly, I was a little surprised at a few of the items that they rejected, because I knew I’d seen stuff in the store that was older-looking than what I’d brought in, but they clearly know how to run the shop, not me, so I wasn’t upset or offended that they didn’t take some of my items. 🙂

#2 – You need to bring in clothing without any damage.

They don’t seem to like items that have any sort of damage, even a minor thing like a pulled string that could be easily be cut off and be as good as new.  So, I would definitely check your garments over well, and clip any loose threads.  (I also think that it doesn’t hurt to bring in clothing that’s folded neatly and not horribly wrinkled.)

#3 – They won’t take turtlenecks.

This one surprised be, but I learned the second time I sold items that they won’t take anything with “high necks” (in my case, it was a turtleneck).  I asked why and they said they just don’t sell well.

#4 – Expect to get an average of about $3 per item.

When they pay you for the items, they give you a receipt that shows what they purchased from you, but it doesn’t say how much they paid for each item.  In my case, the first time I sold items, they bought a pair of shoes, some tops, and I think a scarf; and I got an average of about $2.50 per item.

The second time, I had a couple of pairs of pants and some tops and got just under $3.00 per item.  I’m totally speculating here, but I think they probably paid more for the pants and less for the tops, because some of the tops were just t-shirts.

I’m sure if you brought in some really nice dress apparel, you’d probably get more per item, but I wouldn’t expect to get too much more.

One other thing that I will mention is that you drop off your clothing and then have to come back to pick it up and decide if you want to accept the offer that they give you for the clothing that they do want to sell.  The first time I did it, they were really busy with drop-offs and mine wasn’t done until several hours later.  (You have to pick up the items they didn’t want in 72 hours.)

The second time, they told me they’d have it ready in about 15 minutes – I chose to go run another errand instead of sticking around, but just keep in mind that it could be a really fast process or it might be a few hours, depending on how busy they are.

Overall, I’d say that consigning/selling at Clothes Mentor was a great experience.  Since they pay you on the spot, it’s a great way to get extra cash quickly even if you won’t get rich doing it. 🙂  I would totally do it again – hopefully next time because I’ve lost a little weight and can sell items as I’m sizing down! 🙂

Have you sold or consigned clothing?

I’m far from an expert!  Please share your tips for consigning or selling adult or children’s clothing!