The children’s apparel market has seen amazing growth over the past few years and has been out pacing the women’s and men’s apparel markets. This growth can be attributed to many different trends. First, major designers are expanding their lines to include children’s sizes. According to Fashionista.com, nearly every major luxury brand in 2017 had a line of apparel and accessories available in the 12 and under sizes. Parents who are loyal to these luxury brands are buying them for their children. This include the “Mini-Me” trend with matching fashions for parents and children. Social media has also played a big hand in the growth of children’s apparel industry. Today’s children are now front and center on social media platforms like Facebook, Instagram and Snapchat…and their parents are doing everything they can to make sure they look their best.
Children’s Orchard continues to benefit from this growth by offering options for parent to repurpose these amazing looks and get some of their hard-earned money back. At the same time, parents can purchase top quality children’s clothing and accessories at a deeply discounted prices from the typical retail mall prices.
In supplying the constant demand of growing kids, the Children’s Orchard brand is also growing. It was purchased in 2015 by NTY Franchise Company and quickly received an enormous refresh in store design and technology. Since then, the resale stores’ high gross margins and scalable business model has received a lot of attention.
It’s no secret that kids are expensive. From clothing to toys to various equipment and furniture, parents spend many dollars each year providing their kids with items that they need and want. According to a 2017 report from the U.S. Department of Agriculture, the average cost of raising a child from birth through age 17 is $233,610. That’s quite a chunk of change—and only for one kid for one year!
Prosper Insights and Analytics: Families with children in elementary through high school plan to spend an average $684.79 each. That’s the third-highest total in the history of the survey. Clothing and accessories remains the largest spending category.
Learn more from our VP of Franchising about how Children’s Orchard is equipped to grow quickly at both a brand and individual franchisee level in this quick video: