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Clothes Mentor is Attracting New Customers—Find Out How

Check out this article from franchisingusamagazine.com to find out how Clothes Mentor is attracting two new customer groups:

Clothes Mentor conference 2016 fashion show
Fashion show at Clothes Mentor’s 2016 conference in Minneapolis.

Upscale Resale Franchise Clothes Mentor Attracts New Customers

NTY Franchise Company’s flagship resale brand Clothes Mentor is expanding its fashion focus, attracting two new customer groups: plus-size and millennial women. Launching the push to better serve these demographics at this year’s conference in Minneapolis, the company produced two exciting fashion shows hosted by Mall of America trend expert Sara Rogers and featuring fashion bloggers Amanda Williams (mybellamoxie.com) and Davee Ek (daveesecrets.com), both nationally recognized in the plus-size and millennial spaces.

The lively shows were both entertaining and educational, as models showcased the hottest fashion trends for plus-size and millennial women while the experts elaborated on the tastes, lifestyle, shopping preferences and more for these customers.

Building off of the runway excitement, franchisees continued to learn more about Clothes Mentor’s new plus-size and millennial customers during in-depth training sessions. Topics included digital and data-driven marketing, the personal shopper program, maximizing social media and more—all of which have helped Clothes Mentor stores speak to new and existing customers on a more personal level than any other women’s fashion resale franchise in the country.

Franchisees left this year’s Clothes Mentor conference energized and inspired to make 2016 a big year by welcoming new plus-size and millennial customers into their stores.

Click here to find out more about franchising with Clothes Mentor.

Brandon Yeager

Brandon Yeager

Software Engineer

Software Engineer
Leah Weisbecker

Leah Weisbecker

Franchise Business Consultant

Franchise Business Consultant
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Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for  Children’s Orchard and Clothes Mentor. Before joining Children’s Orchard in 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s.

Michelle attended the University of Wisconsin-Stout with a Retail Merchandising and Business Administration degree. She brings an extensive background in training in strategies, merchandising, customer service, and multi-unit store operations to the team.

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Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

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Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sean Marrs

Sean Marrs

IT/Tech Administrator

IT/Tech Administrator
Marissa Stacy

Marissa Stacy

Jr. Graphic Designer

Jr. Graphic Designer

Ashlyn Aarness

Ashlyn Aarness

Social Media Specialist

Social Media Specialist
Ashley Huebner

Ashley Huebner

Director of Marketing

Ashley Huebner oversees Children’s Orchard’s marketing and advertising efforts to drive sales, build brand awareness, and lead the planning on how to market the brand effectively. She leads creative initiatives by driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category.

Ashley joined the Children’s Orchard team in 2015. Ashley has 10+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.